
What I delivered:
Brand strategy
Brand identity
Design strategy







This is a concept brand, available for purchase.
The branding for DermaSjaj was one of my favorite projects to date. The type was chosen to evoke a sense of elegance, simplicity, and luxury. The typeface guidance was easy to follow, allowing for rapid product expansion while maintaining a streamlined, simple look. The color palette lends well to both social media assets and photography, as well as to more luxurious tones used in packaging.